Hassan Elshafei
Media Buyer & Performance Marketer — Harisl
A media buyer whose results speak for themselves: 7+ years in ROI-driven paid advertising — Meta, Google, TikTok, Snapchat and X — with lead-generation campaigns in Saudi Arabia, the Gulf and Egypt, and ad spend reaching $1.5 million in e-commerce.
A media buyer with proven results
Hassan Elshafei is a media buyer and performance marketer with 7+ years of experience in ROI-driven digital advertising. He has worked across Meta, Google, TikTok, Snapchat and X — in sectors including real estate, training, tourism, e-commerce, cosmetics and feasibility studies — and in every sector his role was the same: turn ad spend into real leads with a clear measure of return.
His record is proven in numbers: he managed ad spend reaching $1.5 million in e-commerce campaigns, built full-funnel (TOF–MOF–BOF) strategies for real-estate buyers in the Gulf and international markets, and cut cost per lead (CPL) with continuous A/B testing and bid-strategy optimization — with precise conversion tracking via GTM, pixels and UTM.
His expertise goes beyond ads: he writes high-converting ad copy, designs WhatsApp, Messenger and Instagram chatbots that raise reply and conversion rates, and turns campaign data into scaling decisions — from lead generation to closing the deal with the sales team.
The summary of his experience, as stated in his CV: ROI-driven advertising campaigns across Meta, Google, TikTok, Snapchat and X — with full-funnel strategies, advanced data analysis, and continuous A/B testing to improve acquisition cost and lead quality.
Roles he leads personally
Six roles he actually practices in media buying and performance marketing — not titles on paper.
Media Buyer — Harisl
Runs Harisl's paid advertising campaigns: turns ad spend into real leads with a clear measure of return.
Performance Marketing
Campaigns built on return, not reach — full-funnel planning from first impression to conversion.
Media Buying across 5 platforms
Meta, Google, TikTok, Snapchat and X — launching and managing daily campaigns with budgets and continuous A/B testing.
Data Analysis & ROAS Optimization
Reads performance data to cut CPL and CPA and lift ROAS — with regular reports that explain the decision, not just the number.
Audience Targeting & Full-Funnel
TOF–MOF–BOF strategies and remarketing that follows the prospect through every stage of the buying journey.
Content Strategy & Automation
High-converting ad copy and WhatsApp, Messenger and Instagram chatbots that raise reply and conversion rates.
Areas of expertise
Four integrated systems of expertise — from campaign launch to measuring return.
Media Buying & Paid Advertising
Full-Funnel Strategy
Data, Tracking & Optimization
Content & Creative
Milestones of the journey
From his first tourism campaign to running Harisl campaigns — a line that draws itself as you scroll.
Digital Marketing Specialist — Falcon Tourism
Built remarketing strategies that recaptured high-intent travelers, ran paid campaigns on Meta and Google that lifted booking rates and customer inquiries, and created engaging video and ad content tailored to tourism audiences.
Digital Marketing Strategist — 2B Exporter & TopTenRealEstate
Designed digital marketing strategies that raised brand awareness, ran social campaigns that grew engagement and lead acquisition, and produced real-estate content that improved organic and paid traffic and lead generation.
Content Strategist & Chatbot Designer — Sukkari Diet
Developed content strategies that lifted customer engagement and retention, designed automated chatbots for Facebook, Instagram and WhatsApp that raised reply and conversion rates, and wrote persuasive ad copy for health-conscious audiences.
Freelance Media Buyer — Al-Nazwai Tourism & TGV Cosmetics
Led B2B tourism campaigns targeting Canada, South Africa, Algeria and Morocco on Google and Meta, and ran e-commerce campaigns for Iraq and Saudi Arabia that grew online sales and brand awareness.
Founder & Brand Owner — Sport Express
Founded a sportswear brand targeting athletes and sports enthusiasts, ran its Meta and TikTok campaigns to high engagement and increased conversions, with innovative marketing strategies that sharpened targeting and maximized return.
Senior Media Buyer & Digital Strategist — Tawasol Riyadh
Developed and executed multi-channel advertising campaigns on Google, TikTok, Snapchat and X, applied advanced data analysis and A/B testing to optimize campaigns for maximum ROI, and designed precise audience targeting that lifted conversion rates and lowered CPA.
Senior Media Buyer — York Towers (Remote, Tbilisi)
Planned and scaled paid media campaigns across Meta, TikTok and Snapchat focused on lead generation, built full-funnel strategies targeting GCC and international buyers, and managed daily budgets and A/B tests to reduce CPL and improve lead quality.
Performance Marketing — Abad Training Institute & Afakk Feasibility Studies
Ran Google Ads campaigns for cybersecurity training programs in Saudi Arabia (Blue Team and Red Team bootcamps) with full-funnel acquisition structure and high-intent keyword strategies, and lead-generation campaigns for feasibility studies across Search, Performance Max, YouTube and remarketing — with conversion tracking via GTM and lead forms connected to Google Sheets for faster sales response.
Media Buyer — Harisl
Harisl's media buyer: turns ad spend into real leads — ROI-driven paid campaigns for POS, telecom, school and e-commerce systems and applied AI solutions.
Education & certifications
Bachelor of Management Information Systems
Advanced University College
Certifications
Systems he markets
Real systems and products running in the market every day — marketed by Hassan through ROI-driven paid campaigns.
Need ad campaigns with a clear return? Talk to our marketing team
Hassan and the Harisl team will plan your campaign on the right platform — Meta, Google or TikTok — with precise targeting and a clear measure of return, from the first pound of budget.